What Is an SEO Audit?

An SEO audit is a detailed evaluation of your website’s technical setup, content quality, and backlink profile to identify issues limiting search visibility. It measures performance against Google standards like core web vitals and mobile-first indexing.

For Manchester businesses, audits uncover opportunities to rank for high-intent local searches in areas like Deansgate, Northern Quarter, and Ancoats. According to Moz, 67% of websites that run regular audits improve rankings within six months.

Why Manchester Businesses Need an SEO Audit

An SEO audit reveals issues that block your site from appearing on Google’s first page — where 75% of users stop their search.
It delivers:

• Improved Rankings – Pinpoints fixes to boost visibility for local terms like “Ancoats coffee shop.”
• Better User Experience – Speeds up load times; 53% of users abandon sites taking over 3 seconds.
• Local Visibility – Optimises for Manchester-specific searches to secure Local Pack spots.
• Higher Conversions – Leverages the fact that 70% of local searches lead to purchases.

SEMrush data (2024) shows 60% of audited sites increased organic traffic by at least 30% in six months.

Benefits of an SEO Audit for Manchester Businesses

Higher Search Rankings…

Appear on Google’s first page for competitive local keywords.

Local Customer Reach…

Target searches in Northern Quarter, Ancoats, and Deansgate to attract nearby buyers.

Faster Site Performance…

Reduce load times to meet core web vitals and increase retention.

Stronger Site Credibility…

Fix HTTPS, schema, and technical issues to build trust in local markets.

More Conversions…

Optimised pages help 70% of local searchers convert into leads or sales.

Cost-Effective Growth

Organic traffic lowers dependency on paid ads.

Common SEO Audit Challenges and Solutions

Manchester websites often face recurring SEO problems. Our audits solve them by:

• Optimising Speed – Compress images and apply caching tools like WP Rocket to cut load times by up to 40%.
• Fixing Indexing Issues – Refine sitemaps and robots.txt in Google Search Console to ensure proper indexing.
• Improving Mobile Usability – Apply responsive design for better performance in mobile-heavy districts like Ancoats.
• Cleaning Backlink Profiles – Remove toxic links and secure high-authority placements from Manchester-based publishers.
• Enhancing Content Depth – Align pages with local commercial-intent queries such as “Deansgate salon services.”
• Closing Security Gaps – Implement HTTPS to protect data and improve trust signals.

In 2024, 62% of sites with unresolved technical issues lost rankings (SEMrush).

How We Conduct Your SEO Audit

We follow a structured seven-step process to ensure every issue is identified and prioritised:

1. Initial Consultation – Define your business goals and target markets in Manchester.
2. Technical Crawl – Use advanced tools to uncover speed, indexing, and structural issues.
3. Content Review – Analyse relevance, keyword alignment, and on-page structure.
4. Local SEO Check – Audit your Google Business Profile, citations, and local keyword coverage.
5. Backlink Analysis – Identify toxic links and opportunities for authoritative placements.
6. Report & Recommendations – Provide a prioritised list of fixes for maximum impact.
7. Follow-Up Session – Review results, answer questions, and plan next steps.

Why Choose MCRSEOPRO for SEO Audits in Manchester

• Local Expertise – Strategies shaped by insight into Manchester’s retail, hospitality, and service sectors.
• Ethical Practices – White-hat SEO ensures sustainable rankings on Google and Bing.
• Advanced Tools – SEMrush, Screaming Frog, and Google Search Console deliver accurate, data-led insights.
• Free Audit – Identify critical issues at no cost before you invest in fixes.
• Proven Success – Measurable traffic and ranking gains across Manchester-based businesses.
• Holistic Approach – Connects audit findings to ongoing local SEO and content strategies.