Is Shopify good for SEO?
Yes, Shopify handles the SEO basics well (SSL, sitemaps, canonical tags, mobile themes), but it has known weaknesses: duplicate product URLs, a fixed URL structure, limited control over robots.txt in older themes, and slow pages caused by apps. Every one of these can be managed.
Which Shopify SEO issues do we fix?
We fix six common Shopify SEO issues: duplicate product URLs, app bloat, thin collection pages, the fixed URL structure, broken product schema and multi-market indexing.
Duplicate product URLs
Products are reachable at /products/name and at /collections/category/products/name. Many themes link to the collection version internally, which wastes crawl budget and splits signals. We edit the Liquid templates so internal links point to the canonical product URL.
App bloat and theme speed
Every review widget, upsell pop-up and chat app adds JavaScript. Uninstalled apps often leave code behind in the theme. We audit installed and removed apps, strip leftover snippets, and move to lighter alternatives or native Shopify features where possible.
Collection pages
We add intro copy and buying guides to collections, usually below the product grid so it does not push products down, and set up tag and filter handling (Shopify Search & Discovery) so filtered URLs do not flood the index.
Fixed URL structure
You cannot remove /collections/ or /products/, so we focus on handles, title tags, meta descriptions and internal links rather than fighting the platform.
Product schema
Many themes output incomplete Product structured data, and review apps often add a second, conflicting set. We make sure there is one valid set including price, availability, brand, GTIN, reviews, shipping and returns.
Multi-market stores
For Shopify Markets (UK, EU, US) we check hreflang, currency handling and that each market's pages are indexable.
How do you migrate to Shopify without losing rankings?
You migrate to Shopify without losing rankings by redirecting every old URL to its closest new equivalent before launch. Moving from WooCommerce, Magento, Wix or BigCommerce? We crawl your old store, build the URL redirect map in Shopify's URL Redirects, preserve product and collection handles where possible, and check rankings daily for the first month.
How much does Shopify SEO cost?
Shopify SEO costs £1,500 a month plus VAT on our Ecommerce package. Smaller Shopify stores can start with a one-off audit from £500.
Who do our Shopify SEO experts work with in Manchester?
We work with independent Shopify brands across Manchester and the North West, from Northern Quarter fashion labels to homeware, beauty, food and drink, and B2B stores, either directly or alongside your Shopify developer or agency.
Questions
Asked and answered
Do I need Shopify Plus for good SEO?+
No. Everything on this page works on standard Shopify plans. Plus mainly adds checkout customisation and automation, not SEO features.
Can I edit robots.txt on Shopify?+
Yes. Shopify supports a robots.txt.liquid template, so rules can be customised. Changes should be made carefully because a mistake can deindex the store.
Which Shopify apps slow stores down most?+
Typically page builders, review widgets, pop-ups, live chat and currency converters. The impact depends on how each app loads its scripts, so we measure before removing anything.