Updated October 2026
What were the results?
Over three months (July to October 2026) the salon earned 94,400 search impressions and 229 organic clicks, appeared for more than 42,000 "eyebrow lamination near me" and "brow lamination near me" searches, and reached an average position of 8.3 for "nano brows near me". Its Google Business Profile holds a 4.8 rating from 194 reviews.
| Metric | Result |
|---|---|
| Search impressions (3 months) | 94,400 |
| Organic clicks (3 months) | 229 |
| "eyebrow lamination near me" | 22,307 impressions |
| "brow lamination near me" | 20,242 impressions |
| "nano brows near me" | Position 8.3 |
| "brow lamination" | Position 8.7 |
| Branded search (salon name) | Position 1.7 |
| Google reviews | 194 reviews, 4.8 average |
What was the challenge?
The challenge was winning "near me" searches for high-value treatments in a busy suburban market, where dozens of salons, spas and brow bars compete for the same customers, and where customers compare reviews and photos before booking.
What did we do?
We built the salon's visibility around individual treatments and the towns its customers travel from.
1. One page per treatment
Dedicated pages for eyebrow lamination, nano brows, microblading, lash line enhancement and BB Glow, each answering what clients ask before booking: what the treatment involves, how long it lasts, aftercare and price.
2. Town pages for the surrounding area
Pages for nearby towns where clients genuinely come from, such as Keller, Southlake and Roanoke, targeting searches like "brow lamination Keller". These pages earned thousands of impressions on their own.
3. An active Google Business Profile
A verified profile with the right categories, online booking, and regular posts about specific treatments, each with a booking button.
4. Reviews as a growth engine
A steady flow of reviews after appointments built the profile to 194 reviews at 4.8 stars, a key factor in both Maps rankings and bookings.
Which pages drove the most traffic?
| Page | Clicks | Impressions | Avg. position |
|---|---|---|---|
| Eyebrow lamination | 46 | 54,180 | 16.4 |
| Nano eyebrows | 42 | 7,325 | 26.8 |
| Homepage | 31 | 2,782 | 16.7 |
| BB Glow | 23 | 3,479 | 18.1 |
| Lash line enhancement | 13 | 3,470 | 20.0 |
| Brow lamination, Keller | 9 | 1,903 | 13.2 |
| Microblading, Southlake | 6 | 1,703 | 23.1 |
| Brow lamination, Southlake | 5 | 3,566 | 18.1 |
Does the salon appear in ChatGPT and AI answers?
Yes. Asked "Who gives the best BB Glow treatment in Grapevine, Texas?", ChatGPT names the salon as its strongest recommendation, citing its service menu, published price and reviews. Asked "Where can I find the best microblading expert in Grapevine?", it lists the salon among its top recommendations, with its address, phone number, services, the artist's training and a link to book. The same treatment pages, reviews and consistent business details that drive Google rankings are what AI assistants draw on.
What can other salons learn from this?
Salons can learn that treatment-specific pages, honest town pages and an active, well-reviewed Business Profile together win "near me" searches. The same approach works for salons and clinics across Manchester.
See our SEO for salons and beauty clinics.